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- “10 Important Things To Know About .CO”
DomainNamePower.com News Release - August 17, 2010
Contact: Neal R. Voron, nvoron(at)voron.com
IT’S IMPORTANT TO KNOW!
Are Valid -- But Different Than -- .COM Addresses
Internet users are soon going to be seeing a lot more web site and email addresses that end in “.co”, and it is important that they understand several things about them, according to Neal R. Voron, of DomainNamePower.com, a domain name reseller.
The proliferation of .co addresses was ignited by the June 20th, 2010 public global launch of .co domain availability.
In a two-week period, over 300,000 new .co domain names were registered, and registrations continue at a brisk pace.
.Co is a country code top-level domain (ccTLD) in the Internet’s domain name system for the Republic of Colombia.
According to Voron, what is spurring registrations and greater usage is .co’s new availability for broader, worldwide use – similar to how the popular generic top-level domain (gTLD) “.com” is available and used.
“Most importantly,” Voron said, “Internet users need to know that .co is a valid Internet extension. An address with a ‘.co’ at the end is probably not a typo. It is a unique address that is different than a ‘.com’ address.”
Because of its uniqueness, users will want to be careful that they key in the correct .co or .com extension from now on.
“Omitting or adding an ‘m’ at the end will – in most cases – make a major difference in terms of what web site you visit or who an email gets routed to,” Voron said. “While mistakenly visiting a wrong web site can be quickly and easily corrected by subsequently keying in the correct address, you certainly do not want to send an email message to a wrong party!”
Voron also noted that writers, editors, copy editors, and proofreaders will especially want to make sure they publish a correct .co or .com address so that major routing mistakes are prevented.
There could indeed be times when otherwise-identical .co and .com addresses reach the same destination, Voron said. That would likely be, though, in a rare circumstance where the same registrant owned both extensions for the address and pointed both to the same page or email account.
“In other words, don’t count on it! Be careful!” he said.
“.Co is opening up domain name ownership opportunities to many new registrants who do not own the .com version of the .co address they have registered. So, their web site content will be different than what’s on .com sites.”
Initially, it will take awhile before many of the newly-registered .co web sites have content, Voron said. But eventually many will offer content, and promotion of their addresses and references to .co in the media will become more mainstream.
“.Co sites will be as good as the registrants who acquire them make them, and I believe many .co registrants will be very motivated to create content and user experiences that rival or surpass the development that has occurred on .com sites,” Voron said.
“Great .co keyword domains are currently available for many keywords that have not been developed beyond a few links on the .com domain. People and businesses that may have missed out on the .com opportunity are pretty serious about making a splash with .co,” Voron said.
A list of “10 Important Things To Know About .CO” is available at Voron’s DomainNamePower.com web site. Domain Name Power is his reseller site through which addresses ending in .co, .com and other extensions can be registered.
Neal R. Voron’s DomainNamePower.com is a domain name reseller, offering low-cost domain name registrations for .co, .com, .net and other Internet address extensions. A search utility at the site enables visitors to see if a domain name is either already registered or available to be registered.
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